IPhone 12 features the first camera to shoot HDR video with Dolby Vision and is the first and only device in the world to enable an end-to-end Dolby Vision experience, 4 allowing customers to easily capture, edit, and share cinema-grade videos natively on iPhone. Smart HDR 3 uses machine learning (ML) to intelligently adjust the white balance, contrast, texture, and saturation of a photo for remarkably natural-looking images. Customers will experience brighter pictures and better contrast for photos shot in low-light settings with Night mode, and more texture and less noise in Deep Fusion photos. Computational photography is taken to the next level on iPhone 12 models with Night mode and faster-performing Deep Fusion™ now on all cameras - TrueDepth®, Wide, and Ultra Wide - for improved photos in any environment. This advanced camera system features the Ultra Wide camera and a new Wide camera with an ƒ/1.6 aperture, the fastest yet on iPhone, providing 27 percent more light for even more amazing low-light photos and videos. IPhone 12 and iPhone 12 mini deliver powerful computational photography features enabled by A14 Bionic and a dual-camera system, bringing an unparalleled camera experience that makes it easier than ever to intuitively capture the perfect photograph or video. IPhone 12 and iPhone 12 mini have an industry-leading IP68 rating for water resistance up to 6 meters for up to 30 minutes, and are protected against everyday spills, including coffee and soda. This new OLED provides pixel precision brightness, 2 million-to-1 contrast ratio for true blacks, and an immersive HDR viewing experience for high-definition video, photos with more detail, and nearly twice the peak brightness of iPhone 11. IPhone 12 and iPhone 12 mini feature all-screen Super Retina XDR displays that stretch further to the edges, with systemwide color management for industry-leading color accuracy. Both models feature a sleek flat-edge design with an aerospace-grade aluminum enclosure and combined with the Ceramic Shield front cover, which goes beyond glass by adding a new high-temperature crystallization step that grows nano-ceramic crystals within the glass matrix, increases drop performance by 4x. 1 And iPhone 12 mini is the smallest 5G smartphone in the world, packing all the technology of iPhone 12 into a delightfully compact size while still delivering an impressively large and immersive edge-to-edge display. The elevated design of the 6.1-inch iPhone 12 and 5.4-inch iPhone 12 mini are as beautiful as they are durable. “This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic - the fastest chip ever in a smartphone - great battery life, and the best 5G experience on any smartphone.” The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. Customers can also complement their iPhone with a new MagSafe Leather Case or Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, or a Leather Wallet in Arizona, all available to order beginning today. IPhone 12 and iPhone 12 mini in purple will be available for pre-order beginning Friday, April 23, with availability beginning Friday, April 30. iPhone 12 models also bring the best 5G experience, and introduce high-powered wireless charging with MagSafe® and a new ecosystem of accessories that easily attach to iPhone. The Apple-designed A14 Bionic™ - the fastest chip in a smartphone - powers every experience on iPhone 12 while efficiently managing battery life. Both models feature an advanced dual-camera system that delivers powerful computational photography features and the highest-quality video in a smartphone, with expansive edge-to-edge Super Retina XDR™ displays with OLED for a brighter, more immersive viewing experience, and the Ceramic Shield™ front cover, providing the biggest jump in durability ever on iPhone. This new color beautifully accentuates the flat aluminum edges of iPhone 12, which are perfectly color-matched to the precision-milled back glass. CUPERTINO, Calif.-( BUSINESS WIRE)-Apple® today unveiled an all-new stunning purple finish for iPhone® 12 and iPhone 12 mini.
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